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  • Chris Bratton - Tech Journalist

Personalised Ads management feature enrolled in the UK for more control over Facebook contents

The last time Facebook made any significant change to its ad management was back in 2014. Yes, it's been that long since personalised ads came along the social media giant. It included features like personalised ads, and users could select their ad preferences. While ads can be a little intimidating, but business thrives on the reach. Also, a new content-sharing update is here, and we will point out a few key details on it.

New feature for content management

Twitter rolled out the block of all replies function in test production last year. And it seemed quite right. Users could gain more control over the shared content. This year, Facebook announced a similar version of that. The feature lets users post within a personal boundary by the shared group of people or tagged people. Another custom option to allow who can interact or comment and who not. There will also be a new post sorting mode called the "chronological" mode. It will help to display the most recent postings. Similar to our file viewing as we can sort them by type, date, size, etc.

According to BBC, the new feature will also allow users to limit comments. Comment restriction will not apply to people who have been tagged on the post or photo and other people who are included beforehand. We believe it is a pretty wholesome update as many people want more flexibility and control when it comes to online privacy.

The algorithm behind it was initially developed a while back, as we mentioned with the ads policy. But it helped the posts to rank among other contents. In a Medium article Nick Clegg, Facebook's VP of Global Affairs and Communication, said: "Companies like Facebook need to be frank about how the relationship between you and their major algorithms works. And they need to give you more control." The article was published on the 1st of April with additional updates of the change. The motive here is to decrease chaos and insecurities shared through social media.

The implementation of the filter feed bar will prioritise up to 30 friends and selected pages. They are using a new algorithm to work on the updates. Facebook certainly had its drawbacks with multiple lawsuits and changes to various features. Recently Facebook fell under a $650 million privacy class-action lawsuit. We believe these recent events fuel the drastic changes in their web application, messenger, mobile application and stored data. Even the WhatsApp data collection program was intended to filter ad management program that was supposedly aimed towards improving Facebook ads.

Facebook has strictly monitored political ads, racism, hate speech, etc., in recent years. As a result, after Trump's political campaign blocks, a few questions were answered by Mark Zuckerberg himself. There will also be an additional change in the algorithm used. Even though the algorithms are free to make decisions, these are scripted by people like us.

Legitimate public debate changes the economy and environment of how social networks work and what changes need to be made. While these changes are not modelled as the best solution, time will come for more updates on top of these.

The purpose of social media haven't changed; in fact, we can now find more transparency than ever. Oversight Board was established last year by Facebook, which calls the final ruling after every decision. Even founder & CEO, Mark Zuckerberg and similar authorities can't hamper these final decisions. The board takes an argument that is friendly to the users, Facebook's business policy, and at the same time maintains a bearable flow of government policies.

The personalised news tab available in the EU is dedicated to the goal and can be easily accessed via the mobile application. The feature supports personalized news solely dependent on the algorithm and user feed. We are getting a hint of "opportunities" as a new publisher friendly advertising and news facility.


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