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  • Matthew Spencer - Tech Journalist

SAP’s rivalry with Salesforce heated up as revenue jumped 20% higher

A significant percentage of global trading volume is handled by SAP. German-based company SAP is spectating its revenue stream growing at a phenomenal rate, and it is at the moment 20 per cent higher from the exact time last year. Third-quarter revenue Q3 report says SAP generated $2.8 billion within a year and gives Salesforce tough competition.

SAP handles clients with machine learning, Internet of Things (IoT), advanced system analytics to help them grow and enable profitability. In terms, tons of revenue is generated through the mission of digitalising companies.The company currently has 102,400 employees in over 140 countries, with over 22,000 partner companies. Cloud subscriber tops at 200 million-plus along with 100+ innovation and development centres. The company is also listed as the number one in the Dow Jones Sustainability Index since 2007.



Since 1972 when the company was formed, they developed a strategic foundation to manage business processes and started a rivalry with tech giant Salesforce. According to Yahoo Finance, the current market cap of Salesforce is 293.39 billion, where SAP falls behind with $172.689 billion. Followed by a decline of 0.4%, Germany-based SAP rose 2.2% as the American depositary recipient. The current expectation of the cloud giant rose to 9.4 billion euros as the current revenue around goes up to 6.84 euros. Cloud and software combined revenue goal grew to 24.2 billion euros as per the previous forecast of business.

CEO of SAP, Christian Klein, said their “strategy is working. Customers are choosing SAP for their business transformation in the cloud.” Additionally, the “record adoption” of their application and platform is on par. “This has resulted in strong acceleration of our cloud growth.”


CFO Luka Mucic said the quarter “has been excellent” additionally, the “cloud business is growing at an accelerating pace and has led to our improved full-year outlook.”

More than 500 S/4HANA customers adopted their service resulting in 17,500 additional customers. The third quarter saw approximately 60%, additional S/4HANA customers.

SAP’s plan to outcome challenges posed by COVID-19 and competitors was to yield more revenue by adding more customers in their basket for IT infrastructure to remove cloud computing services. As a result, the quarterly chart shows it is putting tremendous competition to software rivals such as Oracle and Salesforce.


In the European market, the company’s share rose 0.7% during Thursday’s trading. In response, the CEO said, “We pivoted this company to the cloud.”


During 2020 October, SAP share prices plunged, according to CNBC, and it was the most severe time of covid lockdowns. Keeping business running was challenging because no one was ready for remote work and social distancing. It postponed business meetings, dealings and even new tech implementation for companies already in queue subscription to hire SAP service. Since that stage, the company managed to uplift its profit margin by 11 per cent.

Looking through SAP’s Q2 2021 data, cloud revenue jumped 2,276 in IFRS and 2,276 in non-IFRS. Operating profit in this time was IFRS 984 to 1,933 non-IFRS (in millions).


In the first quarter, what gained attention for SAP was a campaign called ‘RISE with SAP’ in January. SAP offers a variation of the platform as a service (PaaS). As a result, the SAP BPT (SAP Business Technology Platform) founding motivation was gained. As each string is tied with a knot, these resulted in a wave of successful arrangements for the company to fight a battle with large companies that acquire other tech firms now and then.


The Rise with SAP program gained over 250 additional customers, directly contributing to revenue for the company. The half-yearly report published earlier reflects the same data along with a future vision of the company.

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