Armis changes global channel strategy with new ‘select partner program’

The new program provides three outcome-based routes to market (sell, service, and connect).

Armis, the leader in cyber exposure management and asset security, has officially launched the Armis Select Partner Program, a complete redesign of its global channel strategy. Announced on January 14, 2026, the new program marks a radical shift away from traditional, volume-based "Gold, Silver, and Bronze" tiers, replacing them with a flexible, outcome-driven model that allows partners to engage in ways that best fit their specific business capabilities.

The launch follows ServiceNow’s recent announcement that it plans to acquire Armis for $7.75 billion, signaling a strong, continued commitment to the channel as the company prepares for its next phase of growth.

Three ways to win: The "route to market" model

The core of the Select Partner Program is its "tierless" structure. Instead of fighting to maintain a status level through arbitrary sales quotas, partners now choose from three distinct "routes" based on how they deliver value to customers:

Sell: For traditional resellers and transactional partners focused on identifying, referring, and closing Armis Centrix™ platform deals.

Service: Designed for service-led organizations, MSPs, and consultants who specialize in architecting, deploying, and managing the Armis platform as a trusted provider.

Connect: Targeted at technology alliances and partners who build joint solutions or co-sell integrated offerings that combine Armis data with other security ecosystem tools.

Partners can choose to participate in one, two, or all three routes simultaneously, with incentives and rewards tied directly to the specific actions taken within each path.

Removing the 'friction of complexity'

The redesign was led by Patrick McCue, Armis's Senior Vice President of Global Partners, who emphasized that traditional partner programs often reward status more than real contribution.

“We have completely redesigned our partner program to reduce complexity and focus on what truly matters: equipping security teams with the tools they need to protect their most critical assets,” said McCue. “With no fixed tiers or barriers, partners can define success on their own terms.”

Key benefits of the new program:

• Transparent incentives: Rewards are now tied to engagement and performance rather than a partner's "label."

• Stackable discounts: Partners can earn higher margins by supporting multiple customers or combining sales and service efforts.

• White-glove support: A new Partner Success Team has been established to provide custom, strategic support, particularly for MSPs looking to scale repeatable managed services.

The "platform-first" strategy

The program is built around Armis Centrix™, the company’s unified cyber exposure management platform. By simplifying how partners engage, Armis aims to move joint customers away from "reactive" security and toward a proactive model that identifies and prioritizes risks across IT, OT, IoT, and cloud environments.

For CIOs and CISOs, this news suggests a more integrated and capable partner ecosystem. As organizations look to reduce "tool sprawl," they will increasingly rely on these newly enabled partners to provide a unified view of their entire digital attack surface.