Figma acquires AI-powered generator Weavy, launching new brand 'Figma Weave'

Collaborative design giant Figma has made a major commitment to the future of generative design, announcing the acquisition of Weavy, a Tel Aviv-based AI startup specialising in high-quality image and video media generation.

The deal, which industry sources estimate to be valued at over $200 million, is one of Figma’s largest acquisitions to date and signals a powerful shift toward integrating complex AI creative tools directly into the design workflow.

From AI 'slop' to professional craft

Weavy’s core innovation lies in its node-based workflow, which moves beyond simple text-to-image generation and gives designers professional-level control over AI outputs.

The platform allows creators to:

• Combine multiple models: Users can blend outputs from various cutting-edge AI models (including the likes of Sora, Veo, Flux, and Ideogram) on an infinite canvas.

• Node-based editing: Users can treat AI-generated images and videos as editable nodes, enabling them to branch, remix, mask, and refine assets using granular controls and specific prompts, all within a single workflow.

• Pro editing with prompts: Designers can adjust elements like lighting, color grading, and angles using natural language prompts, merging creative vision with technical precision.

Figma CEO Dylan Field praised this approach, stating, "This node-based approach brings a new level of craft and control to AI generation. Outputs can be branched, remixed, and refined, combining creative exploration with iteration and craft."

Launching 'Figma Weave' and Expanding R&D

The 20-person Weavy team, founded in 2024 by former Fiverr employees, will now join Figma, forming the foundation of a new sub-brand called Figma Weave.

The immediate plan is for Weavy to operate as a standalone product, but Figma intends to gradually integrate the generative AI tools directly into its main platform. This strategic move aims to eliminate the "generation-import-adjustment" friction currently faced by designers who rely on external AI tools.

The acquisition also allows Figma to establish a new Research and Development (R&D) center in Tel Aviv, Israel, tapping into the region's deep talent pool in AI and cybersecurity.

The deal underscores the fierce competition among design platforms like Figma and Adobe to define the next generation of creative software, where AI serves as a collaborator rather than just a simple automation tool.