Free AI summit for MSPs: The CMA and ChannelWise announce virtual event

The Channel Marketing Association (CMA) and channelWise, a global knowledge marketplace, have announced the AI in the Channel Virtual Summit, a free, two-day online event designed to empower Managed Service Providers (MSPs) and other channel professionals with practical strategies for leveraging artificial intelligence. The summit will take place on July 22-23, 2025.

The virtual summit will delve into how AI is fundamentally reshaping the technology channel, making it a must-attend for partner marketers, program leaders, and enablement professionals. Attendees will gain insights into real-world applications of AI across various channel functions, including content creation, sales enablement, reporting, co-marketing, and enhancing the partner experience.

"AI isn't the future of the channel; it's already reshaping how we sell, market, and support our partners," stated Kathryn Rose, CEO of channelWise and Co-Founder of CMA, who will also host the event alongside AI strategist Julie Anne Eason and channel sales expert Jennifer Bleam.

"This summit is about cutting through the noise and giving channel pros the resources they need to implement AI today in ways that are strategic, scalable, and actually work."

The summit's agenda promises strategic sessions on applying AI for marketing, enablement, partner management, and go-to-market execution. Participants can expect to see tactical use cases demonstrating how vendors and partners are already utilizing AI to boost revenue and improve productivity.

The event will also feature interactive discussions and provide downloadable resources specifically for partner-facing professionals.

The summit builds on CMA’s growing AI enablement ecosystem, which also includes:

• AI Essentials for Channel Marketers Certification – Developed with MindFlare AI, this program teaches partner marketers how to integrate tools like ChatGPT and Microsoft Copilot into daily workflows, automate communications, streamline reporting, and scale campaigns.

• Your First 30 Days with AI: Channel Marketing Edition – A tactical playbook co-authored by Kathryn Rose and Julie Anne Eason, guiding marketers through a four-week AI integration journey.

Together, the summit, book, and certification offer a cohesive roadmap for channel teams to confidently and responsibly adopt AI.