Google experiments with AI-only search eliminating the usual web links
Google has launched an experimental version of its search engine that replaces the familiar list of 10 web links with a comprehensive AI-generated summary, marking a significant shift in how users interact with online information.
The new feature, dubbed "AI Mode," is currently available to subscribers of Google One AI Premium, a $19.99 per month plan that offers enhanced AI capabilities and extra cloud storage. Users can access AI Mode by clicking a dedicated tab on the search results page, effectively replacing the traditional "10 blue links" with an AI-powered overview.
A result of user demand
According to Robby Stein, a vice president of product at Google, the move comes in response to demand from users who desire more AI-driven responses in their searches. "We've heard from power users that they want AI responses for even more of their searches," Stein stated in a blog post.
How it works
AI Mode utilizes a custom version of Google's Gemini 2.0 model, equipped with advanced reasoning and multimodal capabilities to handle complex queries. Notably, the interface also includes a search bar for follow-up questions, fostering a conversational approach to information retrieval.
"Using a custom version of Gemini 2.0, AI Mode is particularly helpful for questions that need further exploration, comparisons, and reasoning," Google explained. "You can ask nuanced questions that might have previously taken multiple searches — like exploring a new concept or comparing detailed options — and get a helpful AI-powered response with links to learn more."
The system employs a "query fan-out" technique, conducting multiple related searches across various data sources, including the Knowledge Graph and real-time information, to provide a comprehensive and up-to-date response.
The new AI mode is a step up from the current AI overviews which are increasingly appearing atop the traditional hyperlinks.
In regards to monetization, that won’t be a problem as Google has begun adding advertisements to the AI overviews.
Google has emphasized that the AI Mode is an experimental feature being tested in "Labs," and is calling upon early users to provide feedback which will be crucial in refining the technology. The company has also acknowledged that AI responses may not always be accurate and they are actively working to improve factuality and address potential biases.
Google plans to continue developing AI Mode, with future updates including richer visual responses, improved formatting, and enhanced navigation to relevant web content.
