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  • Philip Osadebay - Tech Journalist

Intel alleges that AMD is marketing snake oil with its Ryzen 7000-series processors

Intel and AMD stand at the forefront of the highly competitive semiconductor industry, both renowned for their innovation in producing advanced processors that power a myriad of devices. 

Intel, a technology giant has long been synonymous with computing power, consistently pushing the boundaries of performance. On the other hand, AMD an innovative force in the field, has carved a niche by offering compelling alternatives, often challenging Intel's dominance. These two industry giants engage in a perpetual race for technological supremacy, each unveiling cutting-edge solutions and vying for the favor of consumers and businesses alike.

In the ongoing rivalry between Intel and AMD for processor supremacy, Intel has taken a bold stance with their recent presentation, "Core Truths," accusing AMD of potentially deceiving consumers. The central claim revolves around AMD's CPU naming conventions, which Intel argues may lead customers astray by masking older architecture within seemingly new products.

An illustrative example provided by Intel is the Ryzen 5 7520U chip, allegedly built on the Zen 2 architecture introduced in 2019 but made available for purchase in 2022. Intel contends that their own comparable chip, the Core i5 1335U, outpaces the Ryzen 5 7520U by 83%, despite AMD marketing it as incorporating cutting-edge technology.

The presentation goes beyond mere disagreement, featuring images of a snake oil seller and a dubious used car salesman. Intel suggests that AMD's naming strategy intentionally confuses buyers, potentially leaving them bewildered in their purchasing decisions.

While it's challenging to dismiss Intel's concerns outright, it's essential to acknowledge that AMD's CPU naming convention is indeed intricate. Unlike Intel's approach of differentiating architecture by generation, AMD now consolidates all mobile chips under the Ryzen 7000 umbrella using the third number in the chip's name to denote architecture.

For instance, the "two" in 7520U signifies Zen 2. This departure from AMD's longstanding practices may confuse consumers, who might assume a brand-new architecture based on the seven in Ryzen 7000. Intel's criticism is not without merit, but it's crucial to recognise that Intel itself has incorporated older architectures into recent products.

With Intel's 14th-generation desktop chips essentially refreshing 13th-generation Raptor Lake processors and rumours of the upcoming Core 100 series also recycling Raptor Lake parts, the industry giants share a history of repurposing architectures.


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