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  • Matthew Spencer - Tech Journalist

Is the “M-series” taking away business from Microsoft?

For about 30 years, Microsoft has been consistently dominating the tech world with its operating system. Since it transitioned to IBM standards, it has been the best operating system for companies' home and commercial users.

However, with the launch of Apple’s M-series and its latest chipset, it seems like Apple might take over Microsoft and prove itself to be better. Planned with 16 power cores and four efficiency cores compared to the previous eight-core chips in the Macs today, this is an obvious step up and upgrade for users.

By selling the license to Windows for Dell, HP and Lenovo, Microsoft mostly gains their income from Windows. This stacks up to almost 7.5% of its total annual profit and 11% of its revenue.

The latest edition of Apple’s M2 chip includes 25% more transistors and a complete 50% more bandwidth when compared with the M1 chip.

Currently, 7.9% of the global computer operating chips were that of Apple, and the rest, 81.8%, were conducted by Windows. If Apple keeps up the current development of their chipsets, by 2026, they could rake up to 10.7% of operating systems while Microsoft falls to 20.5%.

The newer Apple devices come with improved battery quality, consumption, and processing power compared to the previous Intel-based counterparts.

With the recent addition of the M-series into the Mac, the users have significantly increased since March of 2020, inevitably resulting in people getting more comfortable with the operating system and preferring the same at work.

Initially, it took business and commercial users of Apple’s M-series chips to get used to. There was a fear that essential key applications would not be compatible with the latest M-series chipset. Although, over time, Adobe, Microsoft and others in the same realm have come up with versions that work with these chips.

People who use Apple products, laptops, or iMacs at home tend to get too used to their operating system and the chipset. This is why most people using Apple at home or for personal use tend to prefer using the same operating system at their job for companies or firms too.

Apple has consistently claimed the M-series chip to be the best of its kind and in all possible worlds. There is no doubt that this series certainly is a lot better than any of its previous versions. But Apple keeps up with the improvements as such in such calibre; they might just have proven their latest series to be the future of Macs instead of just having claimed it.

Macs based on the M-chips can run iPhones, and iPads are features that in and of themselves automatically draw way too much attention from the users. This means people who prefer similar working and functioning devices get a massive power up with the addition of MacBooks or Macs based on M-chips.

The similarity between the chips for iPhones, iPods, MacBooks and iMacs makes users comfortable with the operating system and begin to rely on it. Thus, triggering more interest to have the same operating system all across their gadgets.

To some degree, Microsoft does not seem too concerned with Apple’s M-chips which is ironic given how incredible it is. However, Microsoft appears to have been sticking to its current chipsets and up their game shortly.

This is because Microsoft’s existing partnership with Qualcomm has recently announced their upcoming product to be just as good, if not more than the Apple M-chips.

Another possible reason for Microsoft being calm about the situation may be because their operating systems are responsible for proper functionality across various devices from several OEMs.

Although, the same cannot be said for Apple since they are only working with and for themselves and their products without having to support any other systems or devices.


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