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UK-based startup Sense creates an artificial memory for your work


In today's digital age, information is more accessible and abundant than ever before. The internet, smartphones, and cloud technology have made it easier to gather and store information. However, this abundance of data also brings a new problem – scattered information. As information becomes more distributed across various platforms and devices, managing it efficiently becomes a daunting task. According to the latest Coveo report workers waste 30% of their working hours looking for the right information,even when using tools like Notion, Asana, or Airtable.



Sense, a UK-based startup, is determined to tackle this issue head-on. The driving force behind scattered information, according to Sense CEO & Co-founder, Dzianis Pomazau, is the manual nature of the apps used for storing company data. He explains:


We as humans simply can’t follow so many updates and relationships and we should not spend time on that. Machines can do that much better than us.


Raman Ramanenkou, Sense CTO & Co-founder, emphasises the inevitability of change, stating:

Do you think in 10 years you will be manually gathering data for new projects, emails or reports? Of course not. So why not start today?


Sense's vision is clear: to provide a fully automated solution where connecting the apps your team uses is all you need to do. Sense does the rest. It comprehensively scans all your apps, identifying and organising your company's ongoing projects. Its AI-powered technology automatically interconnects and organises all resources from your apps for each project. This results in a single source of truth for your work, where all information is impeccably organised, synchronised, and interconnected. No more need to pester your colleagues for updates on your project – just open Sense, access your project, and instantly receive all the updates from all your apps gathered conveniently in one place. This includes discussions, documents, meetings, tasks, links, emails, and more. Furthermore, Sense can analyse your company's work graph, determining the most important information for each team member, making it an excellent starting point for their workday.


Sense made its debut in March this year with the release of its first beta version on ProductHunt, receiving the "Product of The Day" award. Just last month, Sense achieved a significant milestone, boasting 1000 registered companies with over 10,000 users in total.


As of today the app supports integration with the most popular tools for team work: Office 365, Google Calendar, Google Drive, Dropbox, Slack, Notion, Asana, Jira, Confluence etc.

Various awesome features were build to make it work seamlessly for teams and individuals:

  • Self-organised Spaces. Once your apps are connected, Sense automatically generates spaces for the projects your team is actively working on. For instance, it lists all your Asana projects and compiles all the resources related to each project, such as tasks, documents, presentations, designs, and discussions. Sense also continually monitors these projects for updates, notifying you accordingly. Additionally, you can manually create spaces and connect relevant sources, such as Slack channels or Notion pages, to gather updates from them.

  • For you. Sense simplifies the process of identifying what's important for you right now. This is the question you often ask when opening an email app, company chat, or task tracker. Sense answers this question by aggregating a list of the latest updates, important unread emails and mentions, and meetings from all your calendars, providing an excellent starting point for your day.

  • Search across all your apps. The product serves as a universal search platform for all your apps. You can quickly find any information from your apps by using its search function, with the integration of ChatGPT on the horizon.

  • Tags. You can structure your space using tags to classify your resources. Create tags for Requirements, Design, Backend, Advertising assets, and more, enabling your team to quickly locate corresponding information. Sense's AI learns from your classification, making it easier to automatically fill up your tags in the future.

  • People. As it's often difficult to recall what you were working on a month ago, you undoubtedly remember who you were working with. Sense seamlessly connects all resources related to your teammates and everything related to them, simplifying the process of retrieving information.

The founders have the goal of bringing useful insights to your work context. To achieve this, they have designed a Chrome extension, reminiscent of a "Spotlight for Chrome," which provides related documents and discussions to every tab you are browsing and brings universal search right to your browser.


Looking ahead to the end of 2023, the team plans to release a feature enabling the sharing of Self-organised spaces with external users. They also intend to present AI-powered suggestions for adding relevant resources to a space, sharing important information with colleagues, and checking updates that were missed. The team is actively working on integrations with ClickUp, Figma, Github, Airtable, Trello, and more.


Dzianis and Raman initiated the development of Sense a year ago as a side project, investing their own funds. Today, Sense is a VC-backed company actively acquiring new customers with an ambitious goal: to solve the problem of scattered information once and for all and establish Sense as an industry standard for every knowledge worker. Sense's product appears highly promising, and the journey ahead promises to be an exciting one to watch.







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