Five key highlights from The 2025 Kaseya Global IT trends and priorities report

The results are in: Kaseya's 2025 Global IT Trends and Priorities Report reveals a dramatic shift in how IT professionals and Managed Service Providers (MSPs) are approaching operations, budgets, and security, with AI-driven automation and cyber resilience dominating investment plans.

Based on a survey of nearly 1,000 IT professionals worldwide, the report outlines a new operating paradigm where efficiency and strategic technology investment are key to success.

Top 5 insights shaping the 2025 IT landscape

• Security is the new primary revenue driver: Cybersecurity and backup are no longer just cost centers; they are the most critical service lines. 76% of MSPs report that clients are most concerned about security, and it ranks as the leading revenue driver for high-performing providers.

• The Rise of the Lean Enterprise: The data shows a growing trend of "high-revenue, low-headcount" organizations. The percentage of companies earning over $500 million annually that operate with 25 or fewer IT employees is increasing, challenging the traditional model that enterprise-scale revenue requires equally large IT departments. This is directly enabled by automation.

• AI is delivering real results: AI is moving beyond hype and into core operations. Top priorities for investment include AI-driven automation to enhance efficiency and end-user productivity. About 30% of MSPs say AI is helping eliminate repetitive tasks, allowing teams to focus on higher-value strategic work.

• Vendor consolidation is key to efficiency: Operational efficiency remains critical. 95% of MSPs state that deeply integrating their core tools (RMM, PSA, backup, and IT documentation) is essential for running smooth, scalable operations, signaling a push toward unified platforms over fragmented vendor stacks.

• Focus on price over contract length: Economic uncertainty continues to influence purchasing habits. Respondents showed a growing preference for shorter, more adaptable vendor contracts, with price now being a greater factor in choosing tools than long-term lock-ins.

What this means for MSPs

The report provides a clear roadmap for success: The fastest-growing MSPs share a clear formula:

Adopt AI - Lead in Security - Scale Strategically

through M&A or co-managed IT to meet the needs of leaner enterprise teams.