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  • Matthew Spencer - Tech Journalist

MSP cloud adoption challenges are getting real: VPs want more Cloud alliances

In the world today, cloud connectivity is as essential for businesses as grounding is necessary for those massive power grid wires. Even though tons of cloud providers partner up with MSPs to better serve customers, VPs feel like they could benefit more if there are more cloud alliances.



Tech News Hub MSP recommendation constantly targets customer benefit alongside the latest tech adoptions. Cloud integration is one of the core parts of it. As more and more SMBs come to the cloud every day, alliances have become necessary.


The new channel alliance partner and president at Virtana seem eager to create a cloud partnership program. We have private cloud, public cloud, multi-cloud and hybrid cloud workflow, but all operate under different subsections. The new VP want to change that.

Private cloud is computing services offered over the internet or via a private network.


Whereas the public cloud is a deployment module, its recourses are shared across multiple tenants via the internet. Multi-cloud is more than one public cloud service provider joining in to serve various purposes. Last but not least, the hybrid cloud is the combination of all of them where sophisticated and widespread computing takes place. Because we are so dependent on the internet and what we can achieve with it as a "tool."


In recent news, we saw Strider Technologies close a Series B for $45 million, Accenture buying six companies in just a month. A large part of it consists of getting a skilled workforce in the team and acquiring technologies used by other companies. It's not like a richer one buys out a failing company to sell later, but the most demanding ones are bought by larger ones to adopt their services. Most of the time, it benefits them with the company's customers and service integrations.


In a meeting with the ChannelTV, the VP of Virtana, Bob Kilbride, talked about his plan to create a unique class MSP partnership program. On the outside, companies such as Dell and AWS are the primary partners. GCP and Azure are in the talks. Other cloud partners will also be considered to bring out the best features. Not only does it makes customer business integration healthier but also easier for MSPs.


Kilbridge's focus on getting public and multi cloud-focused MSPs is genuinely fascinating, which in response is gaining praise from company CEOs and MSPs. A new partner named cloudEQ was recently added by the hard work of Kilbride and the newly formed team to make the vision come to reality. Kilbride said, "we haven't had a true MSP/service provider program. So, I'm looking at building that program for our partners that will be driving value for them."

While the new program is waiting for Microsoft Azure and Google Cloud Platform to jump into a meeting, other technical collaborations occur with MSP partners. It will also benefit newer MSPs coming into the market as it is pretty tough to get in partnership with bigger competitors. So, it's a win for everyone.

Insider value is much simpler, forming a much-strengthened bond between service providers. When partners enable MSPs to build a solution for them, sellers seek out the inside value. Because the outside value is pretty clear from marketing materials. CEOs and decision-makers at the board meetings try to get as deep as possible to understand how the service provider's core/ insider deliverable would value them the most.

For organizations already working with several partners, data centres, and public-private cloud providers and are keen on multi-cloud, hybrid-cloud paths. They must come to join the team. In February, Kilbridge joined the team and started serving as the channel sales for cybersecurity startup Perimeter 81. Since then, the focus has changed, and his vision of bringing MSPs together under a new cloud strategy seems like something we needed for a long time but couldn't put together the idea.

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